Democratizing data-driven decision-making

Netstock helps challenger organizations compete through powerfully simple tools that close the tech gap and level the playing field. We believe smart inventory is the foundation for successful business. So, we build, implement and support a complete suite of intelligent inventory optimization tools that unravel the complexity of the modern supply chain, delivering predictive forecasting and planning, highly automated workflows and purpose-built integrations the enable confident, data-driven decision-making across the entire company.

Netstock customers by the numbers


Global customers


Netstock users

$25 billion

Inventory managed by Netstock


Countries with customers

Leadership team

Our core team brings more than 100 years of inventory optimization experience.


Ara Alec Ohanian

Chief Executive Officer

Over 25 years, Ara has transformed software innovators into category leaders. Prior to Netstock, Ara served as the CEO of Systech International, a global supply chain security and traceability leader, which he merged into Dover Corp., a $10B NYSE company. Previously, Ara led Infor’s global ERP statutory compliance business and Infor’s learning technologies division. Ara is passionate about empowering culturally diverse teams and engaging in lifelong learning.


Tony Sinton

Co-Founder & Board Director

Tony provides strategy on supply chain management, enabling thousands of companies worldwide to better manage their inventories.


Andy Hiscox

Co-Founder & President, Australia

Andy is passionate about helping Neststock customers achieve great results and truly believes Netstock enables businesses to succeed in today’s modern supply chain. Andy has a BSC in engineering and a postgraduate degree in operations management.

Barry Kukkuk


Barry Kukkuk

Co-Founder & President, USA

Barry is the the technical founder of Netstock and focuses on the go-to-market activities, which include marketing, sales, and product. His core role is to ensure the business is aligned with its customers, market trends, and business partners.


Craig De Kock

Co-Founder & Chief People Officer

Craig empowers the team and creates a great company culture by improving efficiencies through internal systems and getting the best people into the right place at the right time for the company and the individual.

Netstock history

Netstock’s founders were among the pioneers of predictive and automated inventory management technologies in the late 1980s. They then watched those technologies become the exclusive domain of the largest enterprises in the world — creating a tech gap that has only widened with growing supply chain complexity. When those innovators came together to launch Netstock in 2009, they shared a clear vision: To deliver inventory optimization tools that made predictive and automated inventory planning practical and intuitive — and to give the hungry up-and-comers the capabilities to level the playing field and compete with the industry giants.

Today, the Netstock innovation engine remains true to our founding principles:

An incredibly intuitive web interface that’s easy to use from Day 1

Incorporating complexity into the code — so the user experience remains simple

The most sophisticated optimization engines that deliver outputs anyone can understand — no data science degree required

A solution that gives you the core inventory optimization capabilities you need — and cuts the fluff

Making setup, installation and onboarding training brutally simple — cutting out the costly, consultant-driven customization process

A flexible deployment/pricing model that gives you what you need now — and is ready to scale quickly as you grow

A proven leader in inventory optimization

Netstock is the secret weapon powering the growth of hundreds of organizations — around the world and in every industry. As we’ve expanded into a global organization, we’ve built out regional presences that give us deep insights into unique market and supply chain factors. We continue to enhance our powerfully simple inventory optimization suite, making our predictive modeling smarter, accelerating automation and adding sophisticated new capabilities — including the integration of
DemandWorks’ renowned Sales & Operations Planning (S&OP) toolkit.

Why Netstock

Healthy communities are the foundation for better business

At Netstock, we’re committed to improving availability of the critical resources needed for growth. That commitment drives the work we do for our customers — and it drives our philanthropic work, as well. We proudly and humbly give back to the communities in which our customers and employees live and work — providing financial support, as well as giving our time and sweat equity, to help build healthier communities and make essential resources available to all.

See what Netstock can do for your growth

Uncover the inventory insights that can power your
profitability and unlock your growth potential.

Let’s Talk